Brand Guidelines
Everything you need to represent Policy Compass correctly. For press, partners, and anyone who needs our assets without a 45-minute brand workshop.
The logo reads as one word, but in writing it's always two.
In text: "Policy Compass" - two words, both capitalised
"We use Policy Compass to stay ahead of regulatory change."
"Policy Compass is a regulatory intelligence platform for UK energy professionals."
"Research it in Policy Compass."
Don't write it as:
The logo wordmark uses "PolicyCompass" as a single unit - that's a design choice, not a spelling guide. In all written copy, headlines, articles, and references, it's always "Policy Compass" as two separate words.
Our logo is the wordmark "Policy Compass" set in a custom weight, ending in the compass mark. Use it as provided - don't redraw, recolour, or rearrange it.
Primary - light background
Black - on brand orange
White - on dark background
Logomark - colour
Logomark - black on orange
Logomark - white on dark
Do
Don't
A small, purposeful palette. Each colour has a job. Brand Orange is identity. Action Blue drives clicks. Everything else stays out of the way.
Brand Orange
Logo, key headlines, decorative accents
Action Blue
All primary CTAs and action links
Deep Slate
Main headlines, body text
Medium Slate
Sub-headlines, descriptions
Light Slate
Backgrounds, dividers
Success Green
Success messages, checkmarks
Error Red
Error states, warnings
White
Page backgrounds, card surfaces
Used in specific contexts - editorial cards, status indicators, and borders.
| Swatch | Name |
|---|---|
| Emerald 600 | |
| Emerald 50 | |
| Red 50 | |
| Slate 50 | |
| Border Grey |
Click any swatch above to copy the hex value.
We use Geist by Vercel - a modern sans-serif built for interfaces. Clean, legible, and zero personality crisis.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
CSS font stack
font-family: 'Geist Variable', 'Geist', ui-sans-serif, system-ui, sans-serif; We speak peer-to-peer with energy professionals who already know regulation. Expert, direct, trusted - we help them work faster and smarter, we don't explain the basics.
Assume expertise
Our audience are regulatory specialists. We don't teach them their own domain - we give them better tools to stay on top of it. Speak peer-to-peer, never patronise.
Intelligence, not compliance
Say "regulatory intelligence" not "compliance tool". We track, interpret, and contextualise - we don't score, certify, or tell anyone they are or aren't compliant.
Source-grounded and specific
Every claim cites its source. Be precise about what the platform does and doesn't do. "Contextualised to your business" not "personalised".
Confident, not overselling
We're building the definitive tool, not the cheapest trick. State what we can deliver right now - no hype, no hand-waving, no buzzwords.
We say
"Regulatory intelligence, contextualised to your business."
We don't say
"An AI solution that scores your compliance posture."
We say
"Every claim cites its source - exportable as an audit-ready PDF."
We don't say
"Trust our AI to handle compliance for you."
We say
"Tracked, flagged, and interpreted as the rules evolve."
We don't say
"Stay compliant, hassle-free, in minutes."
Standard descriptions for press releases, partner pages, and anywhere you need to describe what we do. Copy these as-is.
Short (49 words)
Policy Compass is a regulatory intelligence platform for UK energy professionals. It continuously monitors regulators and industry code bodies, surfacing only the developments that affect your business and role. It then answers any question on the detail, cited to the authoritative source. Built by the team at Meet George.
Standard (127 words)
Policy Compass is a regulatory intelligence platform for UK energy professionals, including consultancies, suppliers, flexibility providers, and network operators.
At its heart is Radar: continuous monitoring across UK energy's regulators and industry code bodies - surfacing only the developments relevant to your business and your role, filtering out the noise. No more trawling through consultations, proposals, code modifications and licence changes by hand to find the handful that actually affect you.
When something needs a closer look, Research answers any question on the detail, contextualised to your business and your role, and cited to its source every time. Consultation deadlines are also tracked and reminders are sent before they catch you out.
Built by the team at Meet George, Policy Compass replaces days of manual monitoring.
When using the Policy Compass logo alongside your own:
Download what you need. If you need something that isn't here, email press@policycompass.co.uk.
Download brand assets (ZIP)
Logos and logomarks in orange, white, and black - SVG and PNG, plus favicons.
Need something specific? Higher resolution files, alternative formats, or co-branded materials - get in touch at press@policycompass.co.uk and we'll sort it out.